Business Heartbeat™ Monitoring Reports
This integrated reports package empowers contractors with real-time visibility into critical Key Performance Indicators (KPIs), including:
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Sales Pipelines
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Closing Schedules
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Gross Profit Tracking
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Analyses of Financial Performance and Profitability Trends
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Project Start Type Analysis
These reports are specifically designed to include information to help you manage your business more effectively. The data included is consistent with best practices taught by our industry’s finest consultants.
Project Backlog
The Project Backlog Report provides a clear snapshot of your work in progress and upcoming projects. Its primary purpose is to help you assess whether you have enough homes under construction and ready to start to meet your monthly closing goals. By factoring in your project build time (e.g., 150 days), you can forecast whether your pipeline aligns with your targets. For example, if you need 15 closings within the next 150 days, the report shows you currently have 9 pre-sold and spec homes under construction set to finish within that timeframe. This means you're on track but will need to sell and close the remaining 6 specs within that period to hit your goal.
Closing Schedule
The Closing Schedule Report provides a forecast of closing timelines for homes currently under construction and under contract, along with their total dollar volume. While it does not include spec homes, it clearly highlights whether you are on track to meet your targets or if adjustments are needed. Additionally, the report compares the dollar value and number of homes closed in the previous calendar year, offering valuable insight into your business’s performance year over year.
Gross Profit
The Gross Profit Report gives you a forecasted view of the gross profit for homes currently under construction. While projecting the number of closings is important, an even more critical metric is the total gross profit dollars tied to those homes. Since planned profits can fluctuate, you may need to add additional projects to maintain your overall profit goals. This report helps you assess whether adjustments are necessary to stay on track.
Gross Profit per Start Date
The Gross Profit per Start Date Report is essential for achieving your financial goals. It tracks the gross profit of each home based on its start date and aggregates totals by month. Since a home can't close within a given period unless it was started approximately 150 days earlier (for example), this report helps ensure you're initiating enough projects to meet your closing targets. Properly managing your start dates is key to maintaining a steady pipeline and hitting your revenue goals.
Projects by Project Origin
The Projects by Project Origin Report breaks down the actual gross profit earned from homes started as contract (presold) versus spec homes. This distinction is important because contract homes have a set price from the start, while spec homes allow for pricing later in the process. By analyzing this report, you can determine which approach — building and selling specs or focusing on contract homes — yields higher profitability. Most companies see a significant difference in gross profit between the two, making this insight crucial for strategic decision-making.